Your best clients
can’t find you.
AI has rewritten the rules of online search. Most home, design, and decor businesses are invisible to ChatGPT, Google AI Overviews, and Perplexity right now. Prompting Logic is a solo consultancy helping interior designers, contractors, kitchen & bath designers, builders, landscape architects, and home decor retailers become the answer AI recommends, before their competitors claim that ground.
Two thirds of Google searches now end with zero clicks.
When a homeowner asks “who’s the best interior designer in Raleigh,” they no longer scroll a page of ten blue links. Two thirds of the time they don’t click on anything at all. They read the answer Google or an AI engine writes for them, and act on it.
When AI Overviews appear, the zero-click rate jumps to 83%. The job stops being “rank on page one” and starts being “be one of the cited sources in the answer.” That’s the work.
Zero-click Google searches: 50.3% → 64.8% overall, 83% when AI Overviews fire.
The percentage of Google searches that end without a click to any external website. The shift accelerated when AI Overviews launched in 2024, and on AI Overview searches specifically, the zero-click rate is now 83%.
Generative Engine Optimization, explained plainly.
Search no longer returns ten links.
ChatGPT, Google AI Overviews, Perplexity, and Gemini return one answer with two or three citations. A homeowner asking "best kitchen remodeler near me" gets a name, not a list.
Almost no home or design business is ready.
AI engines need structured signals to confidently cite you: schema markup, entity-rich content, FAQ architecture, GBP completeness, citation consistency. Most home, design, and decor businesses have none of them.
GEO installs the signals AI trusts.
Generative Engine Optimization is the discipline of making your business findable and citable by AI-powered search. It is traditional SEO plus the layer that didn’t exist five years ago.
Ten blue links became one answer.
AI engines (ChatGPT, Google AI Overviews, Perplexity, Gemini) return one answer with two or three citations. They don’t return ten options. If your business isn’t one of the cited sources, you don’t exist for that query.
Four steps from invisible to inevitable.
Free Quick Audit
We test your AI visibility across 10 real customer queries and identify your single biggest gap. Delivered in 24 hours. No commitment.
Full Audit & Fix Pack
A 10-section GEO and local SEO report plus implementation-ready fix mockups for every Critical and High issue we find: schema, FAQ, service pages, llms.txt, GBP plan, citation audit, meta-tag rewrites. $799, delivered in 48 hours.
Foundation Bundle (recommended)
The Full Audit & Fix Pack plus an immediate start of the Monthly Subscription, started together. Most clients land here. $1,098 first charge, $299/mo recurring; cancel monthly anytime.
You Own the Ground
The businesses that build AI visibility in 2025 and 2026 will be the ones AI recommends for the next decade. That moat compounds the longer you hold it.
Three pillars. One outcome: AI recommends you first.
- ◆Schema markup for every page type on your site
- ◆URL architecture cleanup and 301 redirect mapping
- ◆XML sitemap creation and Search Console submission
- ◆llms.txt file written and deployed for AI crawlers
- ◆Image alt text optimization for every photo
- ◆FAQ content structured for AI models to cite directly
- ◆Service area landing pages for each city you serve
- ◆Testimonials page with review schema markup
- ◆2 GEO/AI-optimized blog posts published per month
- ◆Investment details and service descriptions refined for conversion
- ◆Directory profiles built and optimized on 5+ platforms
- ◆Review generation email sequences for past clients
- ◆Local press pitch templates with target publication list
- ◆Backlink development from industry publications
- ◆Quarterly AI search visibility and ranking reports
Click any pillar to see what’s included.
Home, design, and decor businesses whose work deserves to be found.
If your work is visual, craft-driven, and referral-heavy, and your website is an afterthought, you’re exactly who we built this for.
Serving home, design, and decor businesses nationwide.
“I thought my Google listing was fine. Ryan showed me in 60 seconds that no AI tool could find my studio at all. Two weeks later I had schema, a proper FAQ, and my first AI citation on Perplexity.”
A different kind of engagement.
Solo, not agency
You work directly with Ryan. No account managers, no handoffs, no junior staff writing your blog posts.
GEO-first, not AI-afterthought
Generative Engine Optimization (GEO) is the core of every engagement. Schema, content, and architecture are built so ChatGPT, Google AI Overviews, and Perplexity can cite you by name.
Audit before retainer
The free audit shows you exactly what’s broken before you spend a dollar. No mystery, no lock-in.
Plain-English explainers for the
AI search shift.
What is GEO? Generative Engine Optimization, explained for home and design business owners
Why your Google rankings no longer protect you from AI search
The 8 AI visibility signals every home and design business website needs in 2026
Before you reach out.
Click a question to expand it.
When a homeowner asks ChatGPT, Google AI Overviews, Perplexity, or Gemini for a recommendation in your field, the AI returns one short answer with two or three citations. If your business is not in the structured data, schema, FAQ content, and Google Business Profile signals those engines trust, you are not in the answer. You can still rank on Google and be invisible here at the same time.
Traditional SEO optimizes for Google’s blue-link rankings. Generative Engine Optimization (GEO) optimizes for being pulled into the AI-generated answer above those links. The work overlaps (schema, structured content, authority), but the target is different. We do both, with AI search visibility as the primary focus because it is where your competitors have not caught up yet.
No. We are based in Raleigh, North Carolina, and we serve home, design, and decor businesses nationwide. The work is remote. Local visibility matters per city, and that is exactly what GEO is built to handle through service-area pages, structured location data, and Google Business Profile optimization.
It varies by engine. Perplexity and ChatGPT (with web access) reflect changes within days once your pages are crawled. Google AI Overviews can take a few weeks because they pull from Google’s index. The fastest results come from fixes that AI engines weight heavily: schema markup, FAQ structure, llms.txt, and a complete Google Business Profile. The first citations tend to land within the first month, and visibility compounds from there as content, reviews, and citations accumulate.
The free Quick Audit tests how your business shows up across 10 real customer queries in ChatGPT, Google AI Overviews, and Perplexity. You see exactly where you appear, where you do not, and which competitors are getting cited instead. Delivered in 24 hours. No commitment.
Owner-operated businesses in home improvement, interior design, kitchen and bath, custom home building, landscape design, home decor retail, staging, flooring, furniture, and architecture. Solo operators and small teams. The work compounds best for businesses where the owner is the buyer and the brand is craft-driven.
Most businesses are invisible to AI search
right now.
Find out where you stand. The free Quick Audit shows you exactly what AI knows about your business and what to fix, no commitment required.
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